In advance of the Conservative Party Conference
26 September 2008
If I was a Conservative (cue malicious laughter among my remaining Labour friends) I would see next week as offering a big opportunity and a growing threat.
Given the polls and the general morale of
the Party, Labour’s conference was a success. But it was a success secured
against a modest objective – keeping the Party together and giving Gordon Brown
more time to turn things round.
Achieving this was a necessity. If at a time like this the Party had looked like it was eating itself, the voters would have been unforgiving. As it is Labour has had a small poll bounce.
But what Labour really needed to have any
hope of making the next election competitive was a conference that connected
with the public at large.
They missed this target because they were never really aiming for it. Indeed, the expressions of satisfaction among Labour politicians and activists that they got through the week may grate with the growing number of people - worried about their homes, bills and jobs - who aren’t sure how they are going to get through the next few months.
This is the Tories’ opportunity. Their
message can be simple: ‘Labour spent the week talking to itself, we will spend
our week talking to the nation’.
Someone who saw David Cameron speak in recent days told me the absence of references to Labour was noticeable in a speech which was pitched directly to popular concerns about the state of both economy and society.
If the Conservatives can make this contrast
with Labour, it will go a long way to cementing their lead.
The threat to David Cameron is a growing impatience with the lack of policy clarity. The time for speculative working papers and commissions is over; people want to know what the Conservatives’ first Queen’s Speech will contain.
Yet, the signs are that the Conservatives
still see little purpose being served by policy elaboration. One bright special
advisor to a Tory front bencher reports his frustration at rarely getting any
response to the many policy ideas he puts forward. Lobby groups from business
and NGOs find the Conservatives’ enthusiasm to share platforms and brands
unmatched by the desire to discuss or resolve policy questions.
I have, for example, spoken to several business interests trying fruitlessly to get a handle on the Conservatives’ approach to public sector commissioning and contracting out.
Press commentators are now picking up on
this. Mixing his metaphors one said to me ’next week we will be on waffle
watch, warm words may go down well in the hall, but the refrain from the press
corps will be ‘where’s the beef?’.
So the public want connection while the press and policy community want substance. A difficult balance but the kind of thing a party needs to achieve if it wants to move from effective opposition to Government-in-waiting.
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