I'll Have What She's Having: Mapping social behaviour
3rd Nov 2011; 18:00
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RSA Keynote
Humans are first and foremost social creatures, and this fact shapes and explains most of our choices.We’re not just blindly driven by hard-wired instincts to hunt, gather or reproduce – our decisions are based on more than “nudges” exploiting individual cognitive quirks.
In their new book 'I’ll Have What She’s Having', Alex Bentley, Mark Earls and Michael J. O’Brien show how we use the brains of others to think for us and as storage space for knowledge about the world – and how focused social learning by a few gets amplified as copying by the masses.
Mark Earls and Alex Bentley visit the RSA to explore how ideas, behaviour and culture spread through the simple means of doing what others do - and how we can use this knowledge to understand how people behave and how to begin to change.
Speakers to include: Mark Earls, author and consultant on marketing, communication and behaviour change and and Alex Bentley, Professor of Archaeology and Anthropology at the University of Bristol and co-author with Mark Earls of I'll Have What She's Having: Mapping Social Behaviour (MIT Press, 2011)
Chair: Matthew Taylor, chief executive, RSA.
See what people said on Twitter: #RSAsocial
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