Start it Up: Creating a successful enterprise
14th Sep 2011; 18:00
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RSA Keynote
How do we encourage ingenuity, creativity and dynamism in the private sector? Where do we get the inspiration for setting up a business, and how can we carry it through? What are the tried and tested methods of capitalising on a great idea, and how do we know if we've got one?RSA chairman Luke Johnson is the man behind the growth of PizzaExpress, Strada, and a host of other leading brands, and is one of Britain's most successful serial entrepreneurs. Join him as he reveals the realities of running your own business, and punctures some key myths about entrepreneurship.
Chair: Robert Kelsey, entrepreneur and author of 'What's Stopping You: Why Smart People Don't Always Reach Their Potential and How You Can'
Suggested hashtag for Twitter users: #RSAenterprise
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