RSA - We-First Capitalism

We-First Capitalism

14th Jul 2011; 13:00

(full recording including audience Q&A)
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Watch the video (edited highlights)

RSA Thursday

Can modern capitalism satisfy the need for both profit and sustainability?

Simon Mainwaring, a social media expert and award-winning branding consultant with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola visits the RSA to show how brands can leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that promotes economic growth and ensures a healthy, sustainable planet.

Speaker: Simon Mainwaring, award-winning social brand consultant and author.

Chair: Matthew Taylor, chief executive, RSA

Suggested hashtag for Twitter users: #RSAwefirst