14th Jul 2011; 13:00Listen to the audio
(full recording including audience Q&A)
Please right-click link and choose "Save Link As..." to download audio file onto your computer.
RSA ThursdayCan modern capitalism satisfy the need for both profit and sustainability?
Simon Mainwaring, a social media expert and award-winning branding consultant with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola visits the RSA to show how brands can leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that promotes economic growth and ensures a healthy, sustainable planet.
Speaker: Simon Mainwaring, award-winning social brand consultant and author.
Chair: Matthew Taylor, chief executive, RSA
Get the latest RSA Audio
You are welcome to link to, download, save or distribute our audio/video files electronically. Find out more about our open access licence.