Jon Alexander worked as a brand strategy planner for 
leading advertising agencies including Abbott Mead Vickers 
BBDO and Fallon London until March 2010, and now works for the National Trust. He is the winner of several awards, including the Ashridge Sustainable Innovation Award for 
Creating Value from the Shift to a Low Carbon Economy
ACCA, 2009) and Brand Republic’s Future 5 Big Creative 
Idea of the Year for ‘MyFarm’ (National Trust, 2011).

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