Alex Bentley is Professor of Anthropology and Archaeology at the University of Bristol. This Fall he is a Visiting Scholar at Northwestern University, spending time in both the Anthropology Department and NICO. In the U.K., Bentley is Deputy Director of a 5-year, interdisciplinary program to study 'Tipping Points' in environment and society, a project that integrates work on climate change, the banking crisis, and the spread of fashions. Bentley has applied his research in projects with the British Department of Health, the Gates Foundation and commercial organisations. His new book, with Mark Earls and Michael O'Brien, is "I'll Have What She's Having: Mapping Social Behavior" (MIT Press).