Rita Clifton is Chairman of Interbrand.
Rita also appears on a wide variety of television programmes on marketing and
communication issues, as well as speaking at conferences around the world on
subjects as diverse as innovation, communicating sustainability, nation
branding and the world’s greatest brands. Her writing has included Interbrand’s
publication ‘The Future of Brands’, the APG’S ‘How to Plan Advertising’, and
most recently, The Economist book ‘Brands and Branding’. She is a regular
columnist in business broadsheets and the marketing press.
She has been a member of the Government’s Sustainable Development Commission
and is on the Assurance and Advisory board for BP’s carbon offset programme
‘targetneutral’. She is currently a fellow of the Royal Society for Arts and of
the Marketing Society, a member of the Marketing Group of Great Britain, the Market Research Society, the
Account Planning Group and the Institute of Practitioners in Advertising.
She has chaired several industry committees, including the Code of Advertising
Practice to Children, and sits on the Duke of Edinburgh’s Award Business
Advisory Panel.
Rita has been voted one of the 75 Women of Achievement in the fields of
advertising, media and marketing over the past 75 years, and has been named in
the 'Power 100' list by Marketing magazine. In 2006, she was short-listed for
the Credit Suisse Outstanding Business Woman of the Year Award.