During the early 1990s, Adam was head of Social, Political, Economic and Technological Scenarios for Royal Dutch Shell in London. Previously he held strategy and research positions with Pacific Gas and Electric Company (San Francisco), the Organisation for Economic Cooperation and Development (Paris), the International Institute for Applied Systems Analysis (Vienna), the Institute for Energy Economics (Tokyo), and the Universities of Toronto, British Columbia, California, and the Western Cape.
In 1991 and 1992, Adam facilitated the Mont Fleur Scenario Project, in which a diverse group of South Africans worked together to effect the transition to democracy. Since then he has led many such seminal cross-sectoral dialogue-and-action processes, throughout the world. He was one of the sixteen outstanding individuals featured in Fast Company’s first annual “Who’s Fast,” and is a member of the World Academy of Art and Science, the Commission on Globalisation, the Aspen Institute’s Business Leaders’ Dialogue, the Society for Organizational Learning, the Global Leadership Network, and Global Business Network.