Dan Witters is Research Lead for Gallup.

For 20 years, Dan has used his expertise in survey design, methodology, analysis, business outcomes modelling, report writing, and presentating results to help leaders within organisations better understand their own marketplace, customers, and employees. He has played an important role in client organisations as an advisor and researcher, creating effective strategies that enhance an organisation’s overall health and strength through enhanced engagement and wellbeing.

Since 1993, Dan has specialized in managing research programs designed to measure and enhance customer loyalty and workplace engagement, with a special emphasis on healthcare and health related-research. To date, he has directed more than $75 million in research for some of the world’s best-managed organisations in the financial services, healthcare, telecommunications, hospitality, consulting, and pharmaceutical industries.
 
Dan also serves as Research Director of the Gallup-Healthways Well-Being Index. This daily assessment of US residents' wellbeing provides real-time measurement and insights needed to improve health, increase daily productivity, enhance basic needs, and lower healthcare costs. His insights from this research appear regularly on Gallup.com and in the media.
 
Dan’s extensive experience and understanding of customer and employee research has earned him high distinction awards throughout his career. In 1999, he received the prestigious Senior Analyst Quality of Report Award for Outstanding Writing, an award given to one Gallup Senior Analyst each year worldwide. In 2002, Dan became the 13th researcher in Gallup’s history to earn the Diplomat Analyst certification. This rare distinction is awarded to tenured researchers who create an original research thesis that expands Gallup’s body of knowledge.
 
 

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