Chris Anderson is the Editor-in-chief of Wired magazine, and the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. 

His new book ‘Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business’ is published in early July 2009.

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