Shared assets
Use design to shift aspiration from private property to sharing assets
Design a product or service that gets better or more useful the more people use it, so that sharing it becomes more attractive or viable.
Download brief - Shared assets
View further reading and resources
Award information
Waitrose Internship
Value: £2,500
Duration: 12 weeks
Location: Waitrose Headquarters, Bracknell
Waitrose values highly the role of good design when communicating with its customers. It pursues excellence in all it does. The winning student will have the opportunity to work in the small but highly productive graphic design studio at the business headquarters in Bracknell, Berkshire.
The placement will provide real working experience and the student can expect to complete more than one piece of published work. This will involve taking the brief, presenting their own creative work and managing production, which will include commissioning and art directing photography, illustration and artwork. This means they will be able to call completed work their own. The scope is varied and covers own label packaging, promotional brochures, magazines, corporate identity and more. Waitrose is the food retailing arm of the John Lewis Partnership, and has over 220 branches throughout the UK and 2 in Dubai.
Springetts Brand Consultants Internship
Value: £2,500
Duration: 12 weeks
Location: London
Springetts is one of Britain's foremost design and brand development consultancies. For over 25 years we have helped countless clients develop their brands, from corporate to product, global to local, from long established to new. From our earliest days we have had an idiosyncratic approach to recruitment. We only employ new graduates, and through our involvement in branding, packaging, corporate identity and print we aim to give our latest recruits a taste of these different disciplines. The result is a company of 43 switched on people (who also know how to switch off!) who are grounded with design and creative qualifications - then trained and developed through the marketing and business management guidance we provide.
Judging panel
Lord Best OBE FRSA (Chair)
Malcolm Garrett RDI FRSA, Consultant at 53K
Joe Heapy FRSA, Director/Founder, Engine service design
Maggie Hodgetts, Head of Graphic Design, Waitrose
John Naish, journalist and author of Enough
Victoria Newman, Senior Designer, Creative Group Head, Springetts Brand Design Consultants
Further reading and resources
Organisations and websites
Collaborative Consumption Hub
Books
Botsman, R and Roo Rogers. (2010). What's Mine is Yours: The Rise of Collaborative Consumption. New York: HarperCollins.
Gansky, L. (2010). The Mesh: Why the Future of Business is Sharing. New York: Penguin Group.
Walljasper, Jay and On the Commons. (2010). All That We Share: A Field Guide to the Commons. New York: New Press.
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