Here is a picture of the UK in 2014:
- 17% of young people were unemployed.
- 65% of young people said they want to work for themselves in the future.
- 80% of people felt the education system doesn’t support them to be their own boss.
- 51% of people said that not having money prevents them from setting up in business.
We Walk the Line tackles all of the above by employing people who need a break; young people at risk of dropping out of education, or the disadvantaged who need a second chance. The programme supports and teaches them on the job how to run their own coffee cart, coaching them over one year to become self-sufficient business people, equipping them with both business and barista skills.
The profits go towards setting up the employees, when they are ready, with their own coffee cart and pitch, creating a new micro business. The project will continue to support the entrepreneurs with accounting, insurance, marketing and the benefits of bulk buying stock through a franchise model.
How Fellows can help
After a successful first year during which We Walk the Line secured the support of the RSA in the form of a Catalyst grant to produce their Kickstarter video and completed corporate events for Whistles, RBKC Bike to Work Day, Lloyds Bank and Ben & Jerry's they secured a summer residency at the Dalston Roof Park in London.We Walk the Line’s ‘Coffee with a Conscience’ project now needs support to develop further.
Fellows can help by:
- Supporting the Kickstarter campaign.
- Providing connections to key stakeholders who can offer outlets as part of CSR programmes in their lobbies.
- Sponsorship of a pop-up coffee stall or just by booking WWTL for an event, product launch or team building day.