Accessibility links

Brief 8: Moving Pictures

Conceive and produce an animation to accompany one of the two selected audio files that will clarify, energise and illuminate the content.






  • Through RSA ideas, research and 27,000-strong Fellowship, we seek to realise a society where creative power is distributed, where concentrations of power are confronted, and where creative values are nurtured. As part of this mission, RSA Animate, RSA Shorts and RSA Insights film series were developed to bring big ideas to new audiences.

  • Your work has the potential to be viewed by thousands of intelligent, engaged and passionate RSA followers worldwide alongside the RSA Animates, RSA Shorts and RSA Insights.

  • Online audiences are savvy, easily-bored and constantly bombarded with fascinating digital material – they’ll turn off very quickly if they are not engaging with the audio and visual imagery.

  • We're looking to you to create an inspiring animation that will elaborate on and evolve the words of the speaker. In order to develop the speaker's ideas further, we would advise that you carry out broad research around the topic the speaker has highlighted.

  • Entries will be judged according to the innovative way in which the audio content is interpreted. Technical skill will be taken into consideration, but what we really value is the originality and creativity with which you communicate world-changing ideas and concepts.

How should you approach this brief?

  • The two audio files are taken from the RSA’s esteemed public events programme. The first clip is from leader and author Tiffany Dufu speaking about the everyday pressures that women face in trying to achieve it all. The second audio clip is from journalist Matthew D’Ancona speaking about our collective challenge to communicate facts and question the ‘post-truths’.

  • You are encouraged to approach this brief by becoming very familiar with the content and thinking about the different ways that you could tell a story with your animation that will enrich the content and increase accessibility.

  • Your submission should combine clarity with attention to detail and wit, aiming to make the content ‘come alive’ and introduce a new audience to the RSA and its renowned lecture and public events programme.

  • You must use one of the two selected audio clips and you may not re-order the content or further edit the transcript in order to suit your work; however, you may add up to 5 seconds to the overall length of the audio clip if you wish to have an introduction or conclusion.

Audio Files

File A: ‘Not Enough Time’ by Tiffany Dufu (Excerpt length: 1:00 minutes, originally recorded on 6 April 2017)

Download transcript

Chief Leadership Officer of Levo and one of Fast Company’s League of Extraordinary Women, Tiffany Dufu  urges women to embrace imperfection, to expect less of themselves and more from others. Only then can they focus on what they truly care about, devote the necessary energy to achieving their real goals, and create the type of rich, rewarding life we all desire.

File B: ‘Post-Truth’ by Matthew d’Ancona (Excerpt length: 1:01, originally recorded on 15 June 2017)

Download transcript

‘Post-truth’ was the Oxford Dictionary word of the year 2016 – but what does it mean, and how can we champion truth in a world of lies and ‘alternative facts’?

Renowned journalist Matthew d’Ancona distinguishes post-truth from a long tradition of political lies, exaggeration and spin.

Please note: this is an excerpt from the brief, for the full text and information, please download the brief.


There are four awards available for this brief, with one RSA Award for the best animation submitted in response to each of the audio files provided. The Natracare Award and the RSA Staff Choice Award will be awarded for either audio.

2 x RSA Awards of £1000

1 x Natracare Award of £1000

1 x RSA Staff Choice Award of £500

Please note that the judging panel may decide on more than one winner for each audio and will allocate the award/s accordingly.

The RSA Staff Choice Award will be awarded to the short-listed entry with the most votes from RSA staff following a screening at an RSA staff meeting in Spring 2018.

In addition to the cash awards, the winning (and possibly the shortlisted animations will be featured on the RSA’s YouTube channel). The winning and commended entrants will be added to the pool of the RSA’s animators and may be commissioned for further work. Please note that the above opportunities are at the RSA’s discretion.

Supported by

Legacy funds to the RSA

With additional support from

RSA Events and Natracare


August 2017 - Briefs launch online + registration opens

Mon 15 Jan 2018 - Competition opens for submissions 

Wed 14 Feb 2018 - Deadline for ‘early bird’ submission by 4 pm GMT

Wed 14 March 2018 - Final deadline for submissions by 4 pm GMT

Wed 21 March 2018 -
2-stage judging begins 

Tuesday 22 May 2018 - Winners announced

June 2018 - Awards Ceremony at the RSA

sponsors and partners