Global award-winning social entrepreneur and public speaker, Chief Sharer, Benita Matofska is a worldwide expert on the sharing economy and the Founder of Compare and Share the world’s first one-stop marketplace of the sharing economy. She’s also the Founder of The People Who Share, a global campaign to build a sharing economy and the pioneers behind Global Sharing Day, now Global Sharing Week. Benita is the winner of the Natwest Venus Entrepreneur of the Year 2015, Winner Mass Challenge 2015, and was selected for Google’s Blackbox Connect programme of born global ventures. She is also the pioneer of Sharetrade, the trust kitemark of the sharing economy, which aims to bring standardization, safety and security to propel growth of the sector. Recently named as one of the top 10 people in the sharing economy to follow, she is a former BBC TV executive and media entrepreneur.