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You have to admit, as culture jamming goes, this is the most effective act of corporate identity re-alignment in a long time. The B'eau Pal pun is funny until you remember that over 30,000 have died as a concequence of the chemical leak from the Union Carbide plant in India 25 years ago .

You have to admit, as culture jamming goes, this is the most effective act of corporate identity re-alignment in a long time. The B'eau Pal pun is funny until you remember that over 30,000 have died as a concequence of the chemical leak from the Union Carbide plant in India 25 years ago .

See the Yes Men's story of yesterday's attempt to take Bhopal water into Dow Chemicals' London office.

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