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We're heading down to the Tate in a minute for the launch of the 10:10 campaign. The RSA were one of the 10 organisations that signed up to it in the run up to the launch. It's a simple idea - to pledge to try and do what you can to reduce their own greenhouse emissions by 10% in the coming year. If behaviour change requires people to believe they are acting as one of a much larger community, then the amount of heat that Franny Armstrong and the Age of Stupid team have been able to generate around this issue has been really remarkable. If you can't make it, it's well worth visiting the site and signing the pledge.

We're heading down to the Tate in a minute for the launch of the 10:10 campaign. The RSA were one of the 10 organisations that signed up to it in the run up to the launch. It's a simple idea - to pledge to try and do what you can to reduce their own greenhouse emissions by 10% in the coming year. If behaviour change requires people to believe they are acting as one of a much larger community, then the amount of heat that Franny Armstrong and the Age of Stupid team have been able to generate around this issue has been really remarkable. If you can't make it, it's well worth visiting the site and signing the pledge.

http://www.1010uk.org/

3.15 Lots of people milling around in the Turbine Hall for the photo shoot. Sound of sound-checking from the solar powered stage outside. Lots of besuited people, with the exception of Peter Tatchell who is wearing very red trousers... So far sort of like the twin opposite of the launch of climate camp last week.

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