Bristol, and indeed the west region, was taken over by Gromit fever over the summer. Eighty different 5ft high giant Gromits were painted and situated all over the city, creating an art trail and the opportunity for people to explore Bristol whilst searching for the Gromits.
(c) Roz Bonnet
It’s not exaggerating to say Bristol went crazy over these Gromits, Bristol Evening Post reported “The city’s museums have seen a 65 per cent increase in the number of visitors through their doors this summer compared to last, shops and restaurants have seen a rise in customers while Bristol’s tourist information centre has seen more than double the number of people through its doors.
Most of the businesses and organisations that are seeing a boost in visitors are crediting the Gromits.”
(c) Roz Bonnet
The Gromit’s were finally brought together in the Royal West Academy for a week and the queues were insane – up to 6 hours queuing to see them altogether, it caused chaos.This chaos was good however as the Gromit’s were auctioned off to raise funds for Bristol Children’s Hospital and over £2.3million was raised.
My question is why this fever for the Gromit’s, a similar trail was around last summer with gorilla’s and although popular it didn’t cause this kind of fever, not seen since the Banksy exhibition at the Bristol Museum. Was it because they were Gromit’s (Nick Park’s Aardman Animations is based in Bristol and therefore it has a close connection to the city), was it because the Evening Post featured photos in the paper? Was it the gamification of the gromit’s and the fact you had to follow a trail to find them? Was it social media – so many photos were posted on facebook, twitter…. I’m not sure but it is something I would like to explore in the West region.
We recently saw how the focus of a key theme can bring Fellowship together (at the RSA Yorkshire conference) focusing around the Incredible concept, spearheaded by Pam Warhurst (FRSA), see blog about it from Matthew Taylor. I would like to find what could ignite the Fellowship interest in the West – our key themes have been identified as environment, health and education – how can we create a Gromit effect for Fellowship? All ideas gratefully received!
Lou Matter is the Programme Manager for West and South West. You can follow her @loumatter