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In Adam Lent’s recent blog ‘Why is creativity the most important political concept of the 21st century’ he outlines the broadest definition of creativity as being ‘an act that is unique to an individual’s own capacities or vision’.

Why is it then that you’ll frequently hear people recoil in trepidation asserting ‘oh, but I’m not creative’?

Is it fear that they’ll be asked to draw? Or worse still, sing? Is it that someone way back told them they were no good at something and it’s stuck? Is it an excuse to get out of doing something? You’re creative, you do it. Is it an underlying lack of confidence in themselves? Is it a lack of birth right or sense of status?

Lent goes on to explain that creativity is important for four reasons:

  • It’s good for us

  • It’s economically more important than ever

  • It’s the only solution to long term austerity

  • It is under threat.

Do read his blog for more on this, am oversimplifying here to provide context, with this in mind I’d like to add two different thoughts.

Firstly, and perhaps crucially, does it matter then that people claim not to be creative? And often vociferously so.  Is it because they default to the narrow association of creativity = art?  Who are these people?  And what implications does this have for our growing mission of the ‘power to create’ and the broadest definition of creativity.

Secondly, and perhaps fundamentally, I have to throw into the concept driven mix that creativity is FUN!  Don’t we all want to be more creative?  Personally and professionally?

Creativity enables us to solve problems, to meet people, to feel more human, to relax, to use our hands, to express ourselves, to experiment, to get dirty, to learn a new skill, to be brave, to get something wrong, to have a laugh, to feel fulfilled, to innovate, to feel a sense of achievement, to take a risk, to grow inside, to allow us to think a bit bigger.

But in case you were wondering , think you are not creative? Oh yes you are. It is in us all, it is innate. Embrace it. Follow it. See where you go.


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