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In Your Network - Benita Matofska

Benita Matofska runs The People Who Share, a social enterprise based in Brighton encouraging collaboration. She wants to connect with Fellows for an event coming up where you can get involved - National Sharing Day:

1) Please give a brief explanation of what it is you do and why?
I’m an innovator and social entrepreneur dedicated to building a sustainable future. I’ve founded The People Who Share in order to build a 'Sharing Economy' that puts people and the planet at its heart.  We are launching the first version of our marketplace of sharing,, a one-stop shop for ‘sharing services’ such as car sharing.  We’re also running National Sharing Day on Wednesday 20 June, a high profile media campaign to show that sharing is the smart way to use the things that you don’t need, to access the things that you do. The day will see thousands of people swapping everything from food to furniture, from cars to clothes. Our resources are precious, so are our communities; everyone has the capacity to share so let’s unleash our potential. After all, we live better,  together.

2) What did you join the Fellowship for?
I joined the RSA to be part of a network of future-thinking people at the forefront of creative, cultural and social development. I’m fascinated by the power of ideas, I like to work in collaboration with leading thinkers, innovators and creators. I like to connect and innovate with like minds and inspire people to join the 'Sharing Economy', to work together to achieve systemic social change.

3) In what capacity do you think you could contribute to society/the Fellowship?
I make things happen by connecting people who need to be connected. I am a speaker and an expert on the 'Sharing Economy'. I can facilitate collaborative sessions and enable people to share, by unleashing their sharing potential. I can help the RSA to be more sustainable by advising on future-building.

4) What would you change in society given the chance?
I am addressing the fundamental cause of our social, environmental and economic problems: the shortage of sharing. The exciting thing about this, is that it is one shortage we can address.

5) What recent bit of news have you heard which inspires you?
The emerging 'Sharing Economy' in the UK is estimated to be worth £22.4 billion. That’s inspiring because our dominant culture places more value on money than on anything else. Each time 'Sharing Economy' is written, read or spoken, it challenges our cultural norms and places a value on sharing – an activity that defines life.

6) What did you learn last week?
The more you share, the more you have.

7) Tell us about another interesting Fellow you have spoken to.
The very smart author and economist, Michael Green. His book Philanthrocapitalism demonstrates the power of sharing, so I’m thrilled to have him on the Advisory Panel for The People Who Share. 

8) What would you like to connect with Fellows about? Please tell us if there is anything you would like from other Fellows
I’m interested in connecting with other Fellows who want to build a better future; forward thinkers who want to co-create a new paradigm; who value and want to support sharing and who recognise what building a Sharing Economy means for us all. If you want to get involved with National Sharing Day, please contact me.

Benita Matofska

Benita Matofska



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