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Dan Pink spoke recently on Drive: The surprising truth about what motivates us. The RSAnimate of this has been watched (at the time of writing) 2,844,309 times, although I confess I had to be scolded into watching it by Matthew Taylor. In his talk, Dan draws on the well known study of the Candle problem, devised by Karl Duncker, who devised the term functional fixedness to describe the way that people don’t immediately realise that the matchbox could also play the part of a shelf for the candle (click on the link if that last sentence made no sense).