The interests of managers, shareholders and society can often come into conflict. Uniting behind a clearly articulated mission can help reconcile these conflicts, but we still need to have robust measurements to hold corporate ...
WATCH: The pre-launch event with Mariana Mazzucato, Jeffrey Sachs and Carlota Perez:
Mariana Mazzucato, Professor and Director of the UCL Institute for Innovation and Public Purpose on why we need for mission-oriented innovation policy.
Jeffrey Sachs, Director of the Earth Institute and Quetelet Professor of Sustainable Development, Columbia University, on why we need mission-orientation to tackle climate change and other sustainable development goals.
Carlota Perez, Professor of Technology and Development, London School of Economics, on why we have to choose a direction and why that direction should be green.