is Chairman of COOK
, the social-hearted business which he co-owns with his brother.
COOK employs over 500 people, is rolling out across the UK and in 2013 certified as one of the UK’s first B Corporations. In 2004 he started working with Panahpur (www.panahpur.org), a UK-based charitable endowment, as it sought solutions to the constraints of charity. Panahpur invested in numerous funds and social businesses in the UK and majority world, including the first social impact bonds, the Social Stock Exchange (where he serves as Deputy Chairman) and the Big Society Finance Fund, a prototype fund for Big Society Capital. James has written extensively on charity and ‘sustainable capitalism’ and divides his time between his work with Panahpur and COOK. James sits on the UK Advisory Board to the G8 Social Impact Investment Taskforce, and the Advisory Board to Big Society Capital.