Data about us
In partnership with the Open Data Institute (ODI) and Luminate, this project explored narratives around data rights and data ownership: how people feel about data about them, and how we can find ways to talk about data that everyone can understand and engage with.
On a daily basis, we are asked to make decisions about personal data about us – consenting to it being gathered and used for many purposes. We are only just starting to grasp the impact that these decisions have on us, and others. We must think differently about data, and the rights and responsibilities around it.
Our research explored how members of the UK public feel about data about them, about having ownership or rights around it, and what kind of control or protection they feel is missing or needs strengthening. We did this over the course of two focus groups and a workshop, in London.