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The findings of the Artisan 21 report suggest that there is a significant opportunity to attract more young people into this rapidly evolving sector and transform present-day artisans into the successful entrepreneurs of the future. This could lead to substantial economic growth, which provides better living standards for all actors in the sector, and will enhance their drive for innovation in order to attract and retain new customers.



According to our research findings, the core challenges that artisans currently face the:

  • Absence of spaces for collaboration
  • Limited access to high technology equipment and skills
  • Lack of knowledge on how to protect their creative products
  • Narrow understanding on how to tell the story around their products


Listed below are a number of recommendations that could help to overcome these challenges and help contribute to a regional enterprise model for artisan development:

  • There is a need for designing efficient strategies to build maker spaces in order to provide better collaboration platforms for craft-makers
  • There is a latent demand for bespoke training programs which would provide personalised training for all those interested in participating in the crafts sector or for those already in but want to develop further.
  • Ways should be found to open access to new technologies and related skills to use them more effectively in the crafts sector.