According to the Food and Agriculture Organization of the United Nations, an average of 640,000 tonnes of fishing nets are left in the oceans every year. This corresponds to 1/10 of all marine litter.
Davy J is a new swimwear brand designed for active use by people that love the ocean. The project supports the development of a circular economy and is working with 100% regenerated nylon yarn from consumer waste, including spent and ghost fishing nets. For every ton of waste net collected there is enough nylon regenerated to create more than 10,000 swimsuits.
Davy J is looking to build a values driven brand that not only meets a market need for beautiful but technical beachwear, but also showcases the innovations in circular manufacturing and proves that it is possible to create great, competitive products that are also sustainably sourced and produced - turning ocean waste into ocean wear.
The suits are designed to last longer, fighting the trend of throwaway fashion and producing something that stands the test of time (double lined, with a heavier material composition for extra strength and durable rubber edging).
In the medium-long run Davy J are looking to create a closed loop resource system within the brand, so at the end of the products’ life, consumers are able to return their items to be recycled and regenerated where possible. The target is to achieve 60% closed loop recycling by Summer 2018.
Can you help? Lend your skills and get involved with Davy J