Joanna Choukeir

Joanna is Director of Design and Innovation at the RSA.

Expertise: Business and entrepreneurship / Life-centric design and innovation / Education / Diversity and inclusion / Health and wellbeing / Environmental science

Joanna is responsible for championing how design and innovation is applied across the RSA community and policy and impact work to transition systems to do more good for people, places and planet. She is a leading life-centric designer with four hats: practitioner, researcher, thought leader, and educator, with 25 years of experience in the UK and Lebanon.

Before joining The RSA, Joanna was Health Director at FutureGov (now TPX Impact), and had spent 10 years co-leading Uscreates – a pioneering design agency for health and wellbeing – through growth and onto acquisition. Over that decade, she led a number of national government transformation programmes around learning and skills, childhood obesity and digital-first urgent and emergency care. At the start of her career, Joanna worked in the advertising and industrial design sectors for global corporate clients.

Joanna has a PhD in design for social cohesion at the University of the Arts London, with a focus on young people in post-war contexts. Joanna is a PhD supervisor and visiting lecturer at the Royal College of Art, University of the Arts London, Ravensbourne University and Kingston University. She is also the founder of micro-social enterprise Design My Family Tree.

For all media enquiries, please contact:

Ben Oliver
Head of News and Public Affairs
ben.oliver@rsa.org.uk