Joanna Choukeir

Joanna is Director of Design and Innovation at the RSA.

Expertise: Business and entrepreneurship / Life-centric design and innovation / Diversity and inclusion / Health and wellbeing / Environmental science

Joanna is responsible for championing how design and innovation is applied across the RSA community and policy and impact work to transition systems to be more regenerative for people, places and planet. She is a leading life-centric designer with four hats: practitioner, researcher, thought leader, and educator; with 20 years of experience in the UK and Lebanon.

Prior to joining the RSA, Joanna was Health Director at FutureGov (now TPX Impact), and had spent 10 years co-leading Uscreates – a pioneering design agency for health and wellbeing – through growth and onto acquisition. Before that, Joanna worked in advertising and industrial design sectors for global corporate clients.

In 2015, Joanna completed a PhD on design for social integration at the University of the Arts London. Alongside leadership, research and practice, Joanna is a PhD supervisor and visiting lecturer at the Royal College of Art, University of the Arts London, Ravensbourne University and Kingston University. She is also founder of micro-social enterprise Design My Family Tree.

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