“I've been rich and I've been poor. Believe me, honey, rich is better.” This ‘brilliant insight’ by Sophie Tucker is one thing that came to my mind reading Jonathan Rowson’s blog about a major economic/environmental conundrum. We are running out of planet due to our exploding consumption but we don’t yet have an economic model that would be stable without this on-going explosion. Yet, I believe, the real challenge here is not a technical one but an adaptive one. Most likely we will have to go to being somewhat poor again eventually.
The technical challenge
As Tim Jackson put it, in our quest to save the planet we do have a major technical problem – finding an economic model which is stable without economic growth. However, it strikes me how little effort has been made to find it. After I read his brilliant book Prosperity Without Growth in 2010 I was hoping that after a respected economist had dared to voice such a ‘heresy’ against economic growth, at least some governments would start throwing money at finding a sustainable economic model. The reason why so little effort has been made to solve it probably lies in the fact we collectively are reluctant to accept the implications of ‘de-growth’ on our everyday lives. It’s not easy to get excited about buying less or traveling less. Thus, the real challenge seems to be an adaptive one. If we can’t adapt to becoming comfortable with reducing our consumption levels, then there won’t be enough political support to give money to those who believe in economic ‘de-growth’.
The adaptive challenge
That is why I am so interested in finding ways to encourage people to be more adaptable. Mindfulness is one thing has allowed me to cut my own consumption dramatically and yet live an even richer life. General research on mindfulness supports the notion that it allows people to become more comfortable with challenges such as that of reducing consumption. This however, is not enough to appeal to the majority of the population and we need to keep looking for ways to face various adaptive challenges.
Return to poverty
You may very well hate me for saying this but I am almost convinced that the currently high living standards in the West are just a temporary anomaly in world history. The Western world has been able to enjoy this period of enormous economic prosperity mostly because it has mostly been alone in such prosperity. Westerners have been able to use their wealth to buy disproportionate amounts of natural resources while they have still been in abundance. Now that much of the developing world is catching up and is joining us in the bidding game for natural resources, prices will inevitably continue rising. This will make things we buy more expensive squeezing our current living standards. Also, if the trend of the developing world catching up continues, there will be fewer and fewer people willing to produce iPhones and other goods for meagre wages, which will push prices up even more.
So coming back to Sophie Tucker’s ‘insight’ I believe most of us will have to shift to becoming somewhat poorer eventually. This will be a very difficult transition period. The higher we rise economically, the more painful that fall will be.
Return to prosperity
However, as Tim Jackson explains it, prosperity does not need to be limited to economic terms. There is an abundance of psychological research showing that economic prosperity is one among many things that correlates with a sense of wellbeing. Other sources of prosperity include the quality of our relationships, safety and vibrancy of our communities, a sense of autonomy, a sense of competence, and mental health. My hope is that once we become more adaptive and flexible we may be able to turn some our attention away from material prosperity to wider prosperity.
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