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Does brainstorming really work?

This is the question psychologists have been baffled by for nearly half a century and we're still on the path of discovering whether brainstorming is a technique that extracts the best out of people or if it's a method that suppresses creativity.

Excerpt taken from a lecture given by Jonah Lehrer as part of the RSA's free public events programme and animated by Marija Jacimovic and Benoit Detalle.




Charlan Nemeth et al. study

Rossiter & Lilien

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