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Advertising in society: what's the deal?


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With Mark Lund, Patrick Barwise, Jon Alexander and Ed Mayo

The RSA and the Advertising Association bring together a high-profile panel to ask if it's time for advertising to strike a new deal with the society it serves?

Speakers: Mark Lund, co-founder and managing partner, Now agency and former CEO of the COI; Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School and chairman of Which?; Jon Alexander, co-author of the WWF-UK,/ PIRC report "Think of Me as Evil? Opening the Ethical Debates in Advertising"; Ed Mayo, Secretary General, Co-operatives UK

Chair: Matthew Taylor, chief executive, RSA.


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