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Steve Martin on Influence and Persuasion

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  • Behaviour change

Introducing RSA Spotlights – taking you straight to the heart of the event, highlighting our favourite moments and key talking points.

In this excerpt from the event, Small Changes to Make a Big Difference, Steve Martin reveals the small changes that make the biggest impact when persuading others; and to consider how we make best use of this knowledge to create positive change across organisations and industries.

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