RSA Spotlights – taking you straight to the heart of the event, highlighting our favourite moments and key talking points.
After a century in which public relations needed journalism (because journalists were the main gatekeepers of news and information), the internet and social media have now empowered the PR trade and freed it from subservience to the news media.
What does this mean for the future of journalism, and the future of the public interest?
In this excerpt from the event, Public Relations: The Master Now, the panel discuss what this means for the future of journalism, and the future of the public interest.
As the world faces the critical issues of Covid-19, climate emergency and political disquiet, what are the novel democratic approaches we can deploy to tackle these acute and existential challenges?