Mark Payne on How to Innovate… and Survive - RSA

Mark Payne on How to Innovate… and Survive


  • Economics and Finance
  • Enterprise
  • Technology

Every business needs to innovate – to introduce something transformative, be it a new product, service, device, technology or experience.

Yet many innovation drives produce ideas and visions that dazzle and amaze, but can only work, profitably, in some remote imaginary world.

Myth-busting innovation expert Mark Payne reveals the secret to creating transformative products and services that will survive the rocky road to market.

View event information



You are welcome to link to, download, save or distribute our audio/video files electronically. Find out more about our open access licence.

Be the first to write a comment


Please login to post a comment or reply

Don't have an account? Click here to register.