Sam Conniff Allende on How to Rewrite the Rules


  • Creativity
  • Creative Institutions and Systems
  • Enterprise
  • Social innovation

Watch Sam Conniff Allende, founder and former CEO of Livity, in our latest RSA Spotlight - the edits which take you straight to the heart of the event!

'Pirates didn't just break free from society, they rewrote the rules'. Founder and former CEO of award-winning marketing agency Livity, Sam Conniff Allende unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Steve Jobs, Malala and Elon Musk.

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