How can the ones who have been winning at this broken game become the ones to change the rules for good?
The excesses of capitalism left unchecked are catching up with us, in the form of huge inequality, environmental disaster, and institutional collapse. Can business, which has until now been part of the problem, become part of the solution?
What we urgently need, argues economics professor Rebecca Henderson, are businesses with a purpose beyond profit, that can create sustainable shared value for people and the planet. Ethical and economic arguments, she tells us, align more often than we might think, so businesses acting as agents of the change we desperately need is not only plausible, but absolutely necessary. Henderson makes a compelling case for the power and duty of socially and environmentally responsible business to transform capitalism, and shares her vision for a system where good business means doing what is right.
Organisations are most likely to flourish and solutions to social challenges most likely to succeed when they combine three active forms of coordination – hierarchy, solidarity and individualism – while acknowledging the inevitability of a fourth perspective: fatalism.