Does brainstorming really work?

This is the question psychologists have been baffled by for nearly half a century and we’re still on the path of discovering whether brainstorming is a technique that extracts the best out of people or if it’s a method that suppresses creativity.

Excerpt taken from a lecture given by Jonah Lehrer as part of the RSA’s free public events programme and animated by Marija Jacimovic and Benoit Detalle.

References

Resources:
Charlan Nemeth et al. study
Rossiter & Lilien

Video

You are welcome to link to, download, save or distribute our audio/video files electronically. Find out more about our open access licence.