Eva Pascoe
Eva Pascoe was elected to the RSA Trustee Board as Fellowship Council Representative in January 2024.
Previous to this Eva was elected London Councillor to the RSA Fellowship Council in September 2022. In her first year, she led on improving on-site and hybrid engagement opportunities for Fellows and Young Fellows. She has contributed to the judging of Catalyst Awards funding and led on improving support for social enterprise initiatives by Fellows. Eva has a technology background and contributes to the Young Fellows programmes with new design challenge workshops with SOAS/UCL launched last year. She has initiated Fellows-led publishing projects supported by King's College, delivering two anthologies on the future of AI, crime and policing, and climate change. She has created the first hybrid art exhibition for UK and international Fellows, combining a virtual reality gallery with an exhibition in RSA House.
Eva was appointed a board director for Help for Heroes military charity in July 2013, leading on digital strategy for improving access for beneficiaries and developing the commercial arm of the organisation. She is also a chair of a think tank Cybersalon, which led to the development of GDPR legislation for the UK and EU, contributing to a new framework for digital education. She is also an advisor to Birkbeck College on employability and mentorship.
During the Covid-19 pandemic, she co-founded the Future of Work group for Tech London Advocates, providing technology guidance to organisations migrating to remote work.
In her professional career, Eva is an ecommerce director at The Retail Practice, with 20 years of experience in digital transformation for top consumer brands. She is a senior digital leader and a pioneer of internet technologies, having co-founded the world's first internet café Cyberia. Eva was the youngest director of a FTSE 200 company, serving on the board of Arcadia Group plc, driving digital transformation and direct-to-consumer proposition for leading high street retailers. Currently, she is advising international apparel retailers on emerging AI tools for business.
She is a broadcaster, a recipient of the Sunday Times Business Award for Innovation, and contributes to BBC as a retail analyst on ecommerce news.
