Forget what you thought polls could tell you – our Google searches and other online behaviour reveal our true selves. Welcome to the biggest and most accurate dataset in human history.
Harvard-trained economist and former Google data scientist, Seth Stephens-Davidowitz’s analysis of our digital footprint reveals that much of what we think we know about ourselves is simply wrong. The reason is simple – we all lie – to our doctors, in surveys, on social media, and even to ourselves; but less so, when sat in front of our keyboards searching for information online.
This data exposes our deepest desires, hopes, fears and prejudices, and our conscious and unconscious decision-making, in a way that less than twenty years ago would have been unfathomable. Hailed as the heir to Freakonomics, Stephens-Davidowitz’s groundbreaking research will change the way you think about everything.