The Power of Design Thinking

The world is facing urgent challenges – and design thinking can help us tackle them.

Sue Siddall is a partner at leading design company IDEO, where she has over 20 years’ strategy experience in human-centred design and innovation; designing for behaviour change; and the role of design thinking and public private partnership in tackling systemic issues, such as climate change.

To celebrate the launch of the 2017/18 RSA Student Design Awards briefs, Sue Siddall, partner at design consultancy IDEO, shares her journey to discovering design thinking.

Whether it's what career path to take, how to approach innovation in business, or tackle social challenges, there's arguably never been a more turbulent time to be making important decisions. Sue looks at how design thinking can help all of us navigate the complexity, nuance, and speed of change, today, sharing her personal career journey, from law, to advertising, and design, and why sometimes, asking the right questions, learning and adaptation, are as important as having the answer.