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Should pretty people pay more tax? Does truth really matter? Why are self-confident uninformed people so often believed?
These are just some of the questions that behavioural experts Steve Martin and Joseph Marks tackle in their new book Messengers: Who We Listen To, Who We Don’t, and Why.
Drawing on the latest research, they identify the powerful forces that result in some becoming society’s prevailing Messengers, and others ending up ineffectual or under-represented. They examine the worlds of punditry, business and politics to show why being right carries less weight than looking right.