Described as "one of the most creative and influential entrepreneurs of our time", Edwina Dunn is best-known as co-founder of the international data analytics company Dunnhumby, a business she launched from her kitchen table with her husband Clive Humby in 1989. The pair were instrumental in the creation of the Tesco Clubcard and are widely credited with redefining the relationship between retailers and customers worldwide.
Today Edwina is CEO of Starcount, a digital start-up that measures the global tastes and trends of 1.7 billion people across 12 of the world’s largest social networks, before applying a progressive view of data science to help brands navigate their social media journey.
Edwina is a passionate campaigner for women and spearheads the What I See Project - a not-for-profit initiative to promote the voices and experiences of women from around the world through the medium of film. The Project, which includes several videos of students, professors and other members of Lucy Cavendish College, seeks to use these stories to support the life and career aspirations of young women.
Edwina is also Chair of Your LIfe, a Government-backed campaign to encourage more young people to consider careers in the STEM (Science, Technology, Engineering and Maths) industries. The campaign, which has a particular focus on girls and women, aims to increase participation in maths and physics A-levels by 50 per cent in three years.