Born in Cape Canaveral, Florida and raised in Texas, James Williams is currently a doctoral candidate at the Oxford Internet Institute and Balliol College, Oxford, where he researches the philosophy and ethics of attention and persuasion as they relate to technology design. He is also a member of the Digital Ethics Lab at Oxford and a visiting researcher at the Uehiro Centre for Practical Ethics. Prior to that he worked for over ten years at Google, where he received the Founders’ Award – the company’s highest honour – for his work on advertising products and tools. He is also a co-founder of the Time Well Spent campaign, a project that aims to steer technology design towards having greater respect for users’ attention. He holds a master’s in design engineering from the University of Washington and as an undergraduate studied literature at Seattle Pacific University.
On being awarded the Nine Dots Prize, Williams said: “I'm honoured, grateful, heartened, energised and overjoyed to have won this opportunity. I know that many others thought deeply about this question and put substantial time, attention and care into answering it. I'm looking forward to getting to work on producing a book that is worthy of the competition. As Neil Postman pointed out in the 1980s, we’re far more attuned to Orwellian threats to freedom such as coercion and force, than to the subtler, more indirect threats of persuasion or manipulation of the sort Aldous Huxley warned us about when he predicted that it’s not what we fear but what we desire that will control us. Yet today these Huxleyan threats pose the far greater risk, and I’m extremely encouraged that the Nine Dots Prize Board has chosen to give its attention to these pressing matters. Their important question is not only compelling but also timely, and this competition is a fascinating and original way of putting such a crucial subject on the societal radar.”