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Margaret Heffernan

Margaret Heffernan

author, entrepreneur and CEO

Dr Margaret Heffernan is an entrepreneur and chief executive.


She produced prize-winning programmes for the BBC, before moving to the US to run multimedia technology companies.


The author of six books, her third book, Wilful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn’t Everything and How We Do Better. Her TED talks have been seen by over twelve million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the future was published in 2020.


She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post.


Twitter: @M_Heffernan