Simon Berry had the concept behind ColaLife in the late eighties while working in rural NE Zambia. He used social media to share the idea and get the power he needed to engage the big players to move the idea into a trial phase in Zambia. To achieve this he co-founded ColaLife with his wife Jane and they gave up their jobs to work together to get the partnerships and funding they needed. After a voluntary spell of 18 months when they were supported with a joint UnLtd award they were employed to manage the trial in Zambia. Simon is the voluntary CEO of ColaLife.