Solitaire Townsend co-founded Futerra, the leading sustainable development communications agency, working with global brands, charities and governments to make sustainable development so desirable it becomes normal.
Solitaire advises clients including Danone, L’Oréal, Axa, MTR and the United Nations on making green messages great. Solitaire is passionate (and occasionally argumentative) about the need to make sustainability desirable rather than doom-laden. As she says "selling sustainability isn't like selling a new brand of soap, it’s like persuading people to use soap in the first place."
Solitaire was named Ethical Entrepreneur of the Year 2008, is Chair of the UK Green Energy Scheme, and is a London Leader for Sustainability. She speaks regularly on sustainability communications for international media and for Harvard, the Global Reporting Initiative, CEBDS and TEDx.