Empowering Individuals to Make Better Financial Decisions - RSA

Empowering Individuals to Make Better Financial Decisions

Fellowship news

  • Economics and Finance
  • Behaviour change
  • Fellowship

Inspired by his participation in, and the results of, the RSA’s citizen economic council, it is Ahmed Williams FRSA's ambition to equip individuals with a financial management tool fit for the 21st century.

In an age where our data is increasingly being used by banks, credit card companies and others to sell us financial products, Ahmed aims to provide people with a tool that is focused on giving them a consolidated view of their finances, with financial product offerings tailored to their own personal needs. The overall aim is to improve people's financial wellbeing.

As Ahmed explains, "Think of the tool as a means of empowering you and proactively working to assist you in making better financial decisions."

To help him achieve this goal, he would like you to complete the short multiple-choice survey below by 27 May 2018.


More details on his progress and product will be published on his website, which is currently being developed.

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