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Rethink Fashion learning journey

We’re very excited to launch the first ever Rethink Fashion learning journey, a collaboration between the RSA and the Ellen MacArthur Foundation to help accelerate the transition to a circular future for fashion. With thanks to the People’s Postcode Lottery Dream Fund for their generous support.


Fashion is shaped by the stories we create and embody, from the vision of the creative director to the shifts in culture which inspire new trends. For the last few decades the overarching story in fashion has been one of extraction; a linear narrative which says we can take from the world around us, make, sell and throw away. The damage this approach has inflicted is felt by people and by ecosystems around the world. Now, more than ever, fashion needs a new story – one which is regenerative for people and the natural world we all depend on.  We know that to make this a reality, we need to harness the collective potential of creative people who are committed to this vision. People who are developing ideas and approaches which demonstrate it in action.

The cohort

Between November 2020 and March 2021 we are bringing together a group of 12 inspiring creatives to participate in this learning journey, along with a hosting team. Together they’ll bring a mix of perspectives and experiences from different parts of the fashion system. We will learn with and from each other, exploring principles, mindsets, frameworks and tools to increase individual impact. And by connecting our work and cultivating new relationships, we’ll grow the potential of our collective impact towards a regenerative future for fashion. Watch this space for insights and stories from the process.

Cohort participants

Profiles of the 12 creatives taking part

Our journey: the path ahead

The first part of our journey will focus on ‘thinking systemically’ about the fashion system and our individual and collective roles within it. The second part of the journey will then shift to taking entrepreneurial action through ‘designing systemic interventions’.

Make Fashion Circular

Linear is out of fashion. Let’s design a circular future for our clothing.