The RSA uses cookies on this website. By using this website you are agreeing to our use of cookies. To find out more read our cookie policy and privacy policy. More Info

Positive Linking


  • Economics and Finance
  • Social brain
  • Social networks

Paul Ormerod is an economist and author

Economist and author Paul Ormerod argues that we need more than just 'nudge' theory in our networked, urban societies - we also need to grasp the perils and possibilities of 'Positive Linking'.


You are welcome to link to, download, save or distribute our audio/video files electronically. Find out more about our open access licence.

Be the first to write a comment


Please login to post a comment or reply

Don't have an account? Click here to register.