Dan Pink on Persuasion

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  • Creativity
  • Behaviour change
  • Social innovation

What are the ABCs of persuasion?

Bestselling author Dan Pink shows us how to influence others more effectively; it’s as simple as A-B-C. Whether we're employees pitching to our bosses, parents and teachers cajoling kids, or politicians presenting new policies, we can all improve the way we persuade others.

Voice - Daniel H Pink

Animation - Cognitive Media

Video

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