What are the ABCs of persuasion?

Bestselling author Dan Pink shows us how to influence others more effectively; it’s as simple as A-B-C. Whether we’re employees pitching to our bosses, parents and teachers cajoling kids, or politicians presenting new policies, we can all improve the way we persuade others.

Voice – Daniel H Pink

Animation – Cognitive Media

Video

You are welcome to link to, download, save or distribute our audio/video files electronically. Find out more about our open access licence.