Changing fashion from the ground up

Black and white portrait of a person with shoulder-length hair, smiling slightly. They are wearing a dark sweater with patterns in front of a brick wall background.
Former Head of Regenerative Design
Blog 19 Apr 2021
Design Environment Manufacturing and materials

Fashion can feel lofty, ephemeral, global, exclusive, distant. But when you get up in the morning and pull on your jeans, they are connecting you to other people, to communities and skills, and to the elements of our planet. How we, as a society, choose to make and use those jeans says a lot about what we value in others and in our environment.

Creating fashion which generates equitable livelihoods and replenishes our communities and our environment is a big challenge. We need to come together to imagine this different future, and unlocking the potential of our countryside, towns and cities is a good place to start.


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